Whether you talk of fresh meals, dry groceries, machine parts, furniture or hardware, every product must be well packaged. The sort of packaging most suitable into a product is dependent upon a variety of factors including price of the product, perceived value, size, fragility, life expectancy etc. Thus, there are a variety of materials that you can use to package an item such as paper, polythene, corrugated cardboard, cartons, shrink wrap and pallets.
The obvious reason to package a product carefully, is to protect it though it moves in the factory floor to the retail shops and after that for the customer’s house. However, this may not be the only reason to concentrate on Pizza box. Packaging plays a huge role in the customer’s decision making process. The way an item is packaged is the first interaction many customers have with the product thus this plays a huge role in making a first impression. A nicely packaged product speaks of attention to detail so it helps build trust within a brand name.
Packaging is additionally important coming from a marketing perspective. The reason being whilst this product itself may offer small space for branding, a carton or sleeve allows a lot larger space for branding thus making the emblem name more visible. When it comes to wholesale packaging, cartons are often left plain. However, it can be still easy to brand the cartons by using printed carton tape.
An unacceptable packaging can put a consumer from the product. Step one to packing a product or service is usually to select the best material. There are many factors that must be considered when selecting packaging materials. Some examples are:
Sort of Product- While dry groceries have to be packed in a manner in order to be visible to customers but protected against natural elements; product visibility does not matter when packing hardware items or machine parts. Several other product characteristics to remember are sensitivity to light and moisture, shelf-life and reaction to many other materials.
Value of this product- The price of Corrugated packaging should be in direct regards to the price of the merchandise and must not exceed it. Thus, whilst clear, polythene bags are sufficient packing for disposable plates, bone chine needs to be packed in boxes with cushion packaging.
The way the products should be shipped- To your certain extent wholesale packaging also plays a role in determining the right material for retail packaging. As an example, if the products are going to be packed within a larger carton, puncture resistance is not a high priority. However, in case the products will likely be stacked on the pallet, this can be a ingredient that will have to be considered.
Paper may be the cheapest and a lot ecofriendly way to package a product. Paper is usually used such as boxes to package low cost items including stationery or in the form of paper bags for take out and also other consumables.
Polythene bags are the most popular type of packaging for products for example dry groceries and liquids. This is because it is actually transparent thus allowing the buyer to find out the p1zza being purchased and protects the foodstuff items from natural elements.
Rigid plastic could be used to Print packaging both consumables and non-consumables. It is a chosen packaging material as soon as the product should be visible for the consumer and yet shielded from shocks and being accidentally dropped etc.
In terms of large products like furniture, it is not necessarily easy to fit the piece in a carton. Hence, such merchandise is usually wrapped in corrugate sheets to shield them against bumping into other items or being dropped accidentally.