Marketers are spoiled for choice in terms of content curation and sharing software. This software space is full of platforms which allow you to search through content, filter noise, and analyze the impact of your own social shares.
Marketers love BuzzSumo, and for good reason. It gives content research, social listening, influencer sourcing, and link research in one place, and plenty of this data is free – to a point. Once your company needs some thing or diverse from what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a list of the best BuzzSumo alternatives for many different use cases. Each of these tools provides some sort of “trending content,” feature, but that’s really where similarities end. When you’re done skimming 14 different social channels for viral content, do your team a big favor and look for these options.
EpicBeat is created to curate content, find influencers, and perform social listening tasks. The interface has a lot of features, but remains to be very easy to learn, with filters, charts, and graphs to help you organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly via your site. It offers integrations for social listening across most platforms, although only Twitter is available with the free level.
The free version also limits anyone to content to a month old, however, if that’s all you need, it’s free forever. In the premium level, subscribers can view content lists as old as one year. The web page also provides built in sharing and engagement stats for every content asset, so that you can locate the most viral content and share it on your own platform.
EpicBeat content dashboard
Through the same company that owns EpicBeat, EpicTrack is surely an enterprise-level content sharing platform for your data-driven marketer. This software program is a buzzsumo alternatives, but a lot more powerful with adding in-depth analytics on how content affects your profits. By combining your content aggregation and sharing with site visit data, EpicTrack shows specific ROI for every single part of shared content. This means you can track the immediate results of each post from the same platform in which you first discovered or scheduled the share.
Along with offering you an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, both of which are meant to allow you to gauge reader feedback. Sentiment Analysis informs you the tone of comments and shares, so you can react quickly to customer comments (both positive and negative) without searching through every mention manually. Mention Analytics tracks your content authors and filters customer response for you personally.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and on-line magazines in accordance with the topics and publications you specify. Which could come in handy if you’re looking for relevant third-party content to share – or, heck, just read – every day. Although Feedly is constructed around the Rich Site Summary (RSS) model, it is going far above the typical RSS feed with sharing, suggestions, as well as over 200 application integrations. Every piece of content is stripped to its basic text and pictures, filtering out ad noise and sign-up interruptions, making reading on Feedly a soothing experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, but the app integration permits you to build your keyword and mention notifications into your existing content feed. The vast quantity of app integrations means sharing pertinent content with your team or audience is simple. Feedly doesn’t provide much when it comes to analytics on existing or shared content, although the stripped-down feel, mobile app, and simple content discovery tools turn this into a fantastic tool for marketers focused on reading and sharing.
Feedly mobile content views
Oktopost was created particularly for marketers and social media managers inside the B2B space. Along with content discovery formats, your team can connect existing RSS feeds to keep track of your most valuable resources for new content. Automation helps streamline your site content sharing by scheduling posts across social platforms and services. They also provide a browser extension for quick scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics right into their platform to help marketers appraise the impact with their content. Furthermore, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored to your organization’s needs.
Oktopost social curation dashboard
As being the name suggests, Sprout Social is a social media-focused content curation and sharing tool for marketers. The combination of discovery and publication capabilities with customer service and lead tracking makes this a strong tool for small companies and firms with high social engagement. Analytics and reporting features round out the platform, allowing marketers to prove successful campaigns and show measurable results to stakeholders.
Sprout Social’s strength is its customer-focused integrations. Direct messages from your social channels are routed to the dashboard, where any authorized users can respond without switching between many different accounts. Also you can make use of the Monitoring feature to go by mentions with a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is fantastic for marketers and social websites managers who wish to improve backlinks and relative SEO while also tracking content and mentions. Ahrefs crawls over 4 billion links daily, which is useful when your strategy relies heavily on link-building. While those crawlers are out scouring the web for links, they’re also in a position to curate plenty of brand- and keyword-related content for the team to discuss. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike the majority of the platforms with this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. Exactly what it lacks in sharing capabilities the application makes up for in analytics. Ahrefs is made for content managers and SEOs thinking about how content and backlinking affects overall site and landing page rankings, but might be confusing at a discount experienced users.
Ahrefs content analytics dashboard
When you’re ready for an alternative to BuzzSumo, you can either monitor the achievements your social posts by searching through channels and switching from platform to platform, or you can save time and move to a social media platform that will it all.